Back to school touch of Magic
An exciting new bagel launch is set to unlock a touch of magic for hungry schoolchildren as the new academic year gathers pace.
Leeds-based Bagel Nash, which has been supplying special recipe bagels to schools for nearly 10 years, is now making the breakfast bakes available for sale for the first time in an exclusive retail deal.
Five pence from every four-pack sold through 106 Iceland owned Food Warehouse stores, will be donated to Magic Breakfast*, the charity which helps provide healthy breakfasts to children who arrive at school too hungry to learn. The aim is to raise £50,000. Bagel Nash has partnered with the charity for almost a decade and the new launch represents further support for the organisation.
According to the charity, as many as 300,000 UK children a day have the opportunity to eat the unique Magic Bagels for breakfast at school. A recent survey of Magic Breakfast partner schools showed 70% of them believe child hunger, generally, has increased in their school community in the past year.
It was witnessing childhood friends arriving at school hungry, some 40 years ago, that inspired Sara Micklethwaite, who runs Bagel Nash with husband Andy, to work with the charity. She said: “To think this is still an issue today really makes me want to help. As many as 1.8 million school age children in the UK are at risk of hunger in the morning – and a hungry child cannot concentrate. As the new school year gets underway, we’re delighted to be supporting a charity that has been close to our hearts for nearly a decade.
“For 30p, Magic Breakfast can give a child a healthy breakfast and wrap-around support at school. To understand the impact of what the charity is doing, you only have to speak to teachers and parents.
“Our special recipe Magic Bagels are made with a mix of wholemeal and white flour and are vitamin D-enhanced. They are provided as part of a healthy breakfast which comprises porridge, cereals (low sugar and low salt) and unsweetened fruit juice.”
Richard Walker, md of Food Warehouse said: “We understand that providing children with the correct nutrients and sustenance every day is essential, and Magic Bagels offer parents this peace of mind.
“The success of the bagels in schools has been phenomenal and we were keen to make them more widely available to our customers. The five pence donation from every pack sold will hugely benefit school breakfast clubs up and down the country, helping to deliver much needed food to children at an important time of the day.”
*Magic Breakfast is a registered charity aiming to end hunger as a barrier to education in UK schools through the provision of healthy breakfasts to vulnerable children. Charity number 1102510 in England and SC048202 in Scotland.
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